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The Cape York Peninsula, in Australia’s far north, supports heathlands, dune vegetation, savannah, rainforest, wetlands, and mangrove vegetation.
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A third of Australia’s mammal species and half of the bird species are found in the Cape.

But little is known about the region’s biodiversity or the impacts of climate change, land clearing, changed fire regimes, introduced predators, invasive plants and animals, and disease.


People For Wildlife has partnered with Louis Vuitton and the Apudthama Land Trust in the Cape to deliver conservation work across one million acres of Aboriginal freehold land. The Land Trust represents the Angkamuthi, Atampaya, and Gudang-Yadhakenu people. 

The five-year project involves establishing a network of monitoring survey sites to help determine trends in biodiversity health.

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In addition weed and feral animal control will also be implemented, and fire management that supports and builds on the work of the Apudthama Land and Sea Rangers. 

Since launching an ambitious sustainability roadmap in 2021, Louis Vuitton has put the environment front and centre of its business vision and shifted focus to the company’s total impact, as opposed to just product-level. 
Louis Vuitton is taking action to achieve positive impacts on entire ecosystems and has a target of supporting restoration of 12 million acres of flora and fauna habitat by 2030.

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Welcome to Apudthama

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We acknowledge the traditional owners of the AngkamuthiAtambaya and Gudang Yadheykenu tribal groups of the Northern Cape York Group in which we conduct our business on today.
We recognise the uniqueness of this region and the traditional custodianships that the Apudthama people have over their land and sea country. We humbly respect their history and pay homage to the elders, past, present and emerging.
It is through this mutual respect and understanding of Apudthama country that we operate our services and ask our valued partners to respect the traditional owners of this country.

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